Gender: Both genders
Socio-economic group: B and C
Age: 20-45
Matt Damon is a well known actor to this age group, so it may become more appealing to this sort of audience. The film could also interest many science fanatics due to the fact it i mainly about an astronaut that has been stranded on Mars and has to find other ways of growing food and making the most out of his supplies. There is an orange tint on the film poster which gives connotations of life on Mars. The film poster gives off an enigma code as you are aware that his character is stranded on Mars and the audience wants to find out what happens and whether he manages to get home. The expression on his face may suggest that he is a very lost and disheartened character that feels as if he has been abandoned by his colleagues and it left on Mars all by himself.
Gender: for younger ages it could be both but for adults it's mainly aimed at females.
Age:4-13
Socio-economic group: B, C and D
This film poster suggests that the audience is 4-13 because the characters are animated and it's a very simplistic poster that the younger generation will be able to understand easily. The colour yellow stands out throughout the poster making it easier for the younger ones to spot and so they will be more eager to watch the film. It also suggests that the film is colourful and fun to watch for younger viewers. The film is also related to Despicable Me in which we are introduced to minions and get to know them as we follow the Despicable Me sequel meaning that they already had a specific audience. The facial expressions of the characters on the film posters show that this is a enthusiastic and entertaining film that can be for both males and females due to its humour.
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