National and Regional Identity

http://www.coventrytelegraph.net/news/coventry-news/revealed-coventrys-two-universities-1billion-11003693

The headline story of this website is stating that Coventry is investing £1 billion on two universities within the area.  This gives a positive representation of Coventry as it indicates that they are developing and improving their surroundings and education for students to then go on and achieve their wanted grades.  It also shows a wealthy investment being put to good use.  The picture that comes with the headline has high key lighting and shows a variety of antique buildings within the area like, for example, the cathedral.  The high key lighting gives connotations of Coventry being seen in a better light now that they are developing and improving important aspects of their city.  It also gives students the opportunity to learn in new facilities that will contribute to the success of their university course.  

Issues

https://www.youtube.com/watch?v=aM0egir_I0c


This youtube video focuses on how social media has had a negative impact on the lives of many young people of this generation.  It tells us about how social media has allowed us to, over time, has taken over our lives and has been made to be an essential part of everyday life.  Although social networks have widened our horizons and have allowed us to explore and discover new technologies, there are also many negative effect due to this.  One of them being an addiction so social media in which we are not able to go without looking at our phones for a day and feel like we have to keep up to date with the latest networks in order to fit the 'social norms' and fit in with others.

This video points out the flaws with media outlets and encourages us to live our experiences in reality and not through the screen on the phone.  It tells us that socialising by talking to one another is now seen as an issue if it's not through a phone; we make relationships through technologies that we may not even be able to maintain if we were to interact with people when they are in front of us.  Technology has gathered momentum and fears of children becoming hooked at such a young age is also becoming an increasing issue that has risen.

It shows us what it would be like without having a phone or social media there to comfort you.  It shows us that we need to be there in the moment and make memories with real people in real places instead of staying in one room isolated from the rest of civilisation because social media has has this effect on you.  Making memories is grand and should be appreciated.  Although technology has been greatly appreciated by millions around the world, we mustn't forget that it is an artificial world that we as humans have created, but the real world is still outside.

Events

The 2016 Oscars is a major event that many celebrity actors and actresses attend as their big night.  This event displays many of the talents Hollywood (and the rest of the world) has seen.  It is a chance for actors and actresses all around the world to attend an event that recognises them for their amazing achievements throughout the years due to the films they have been a part of.  Leonardo DiCaprio finally won the award of best actor after six nominations and this was the "headline" story of the Oscars.  DiCaprio is well known for his films such as; Titanic, Shutter Island, The Wold of Wall Street and after the release of the Revenant he was awarded best actor.  The picture on the front page of the Daily Express shows us the joy on DiCaprio's face as he walks up to get his award.  The photo also has Kate Winslet in it, as they are hugging.  This shows us the close bond they had after both being in the film 'Titanic' which many people thought he would win an award for in the first place.  However this does show the hard work and determination that Leonardo DiCaprio has put in over the years, and it has massively paid off for him.  The caption underneath stating that 'Winslet toasts Oscar winner DiCaprio' has a very positive representation as it shows a very close relationship between the pair, but also shows that this award is long overdue for the actor. The language used is very informal, making it sound like we know the actors on a personal level as they refer to them by their second names only.


Target Audience: 25s to 50s
Socio-economic grouping: Bs and below
Gender: can be for both.  leans more towards females due to his performance in his films as an attractive male.

Print Based Analysis- 2 magazines

Age: 16-30
Gender: female
Socio-economic group: B and C

The cover lines suggest that this magazine is aimed at women because it includes captions like 'sexy hair' which they could relate to.  Also Miley Cyrus is a pop icon that has many followers between the age range mentioned above.  The way she is dressed is quite revealing and is being sexualised to also invite some men to read the magazine.  Miley is also looking straight into the camera, inviting the audience to read more and discover more about the enigma codes within the cover lines.  These enigma codes also intrigue an audience because they want to read more and find out more about the talked about topics.    The colour pink is used throughout which highlights that this is a feminine magazine and that it is mostly aimed at young women.  The use of pink also makes the magazine stand out even more as it's very vibrant and catches the attention of an audience.  This magazine also talks about fashion and gossip of other celebrities which will mainly attract a younger female audience as they like to keep up to date with the latest fashion styles and celebrity stories.  

Age: 30-50
Socio-economic group: B and C
Gender: female

The cover lines of this magazine suggest its for a woman as it talks about getting 'bogy beautiful' and also refers to helping your child do his best.  This magazine also is very stereotypical as it's called 'good housekeeping' and has a woman on the front, which means that it is going back to a conventional family in which the woman would do the housekeeping and take care of the children while the man would go out and work.  The colours of the cover lines are quire subtle and don't stand out as much as other magazines do that are aimed at a younger audience so this suggests that this magazine is for an older generation.  She isn't being sexualised either as she is wearing normal day to day clothes that aren't revealing anything, again, reinforcing the fact that this a magazine for an older audience.  The clothes are very feminised and the colours of the cover lines are also pink and green, suggesting that this is a magazine that is more aimed at women than men and also because the topics talked about are more relatable to women.

ELLE front cover analysis

Age: 20-40
Gender: female
Socio-economic group: B and C

Front page gives us an enigma code because it tells us a bit about how Angeline Jolie has dealt with her life problems.  People that are a fan of Angelina Jolie will be more likely to buy this magazine issues due to the fact she is a very famous and well-known actress and is also married to a well-known actor (Brad Pitt).

Other cover lines suggest that this is more of a woman's magazine as it talks about achieving the perfect body and getting the best summer hair.

Beck- Room 302 analysis

Beck- Room 302

Opening scene shows block of apartments- look working class.
Non-diegetic music at the start of the scene, very easy and mysterious and infers that something bad may happen.  

Men trying to break into car, look working class due to the clothes they are wearing.  This could mean that although they don't have jobs and revert back to stealing and taking cars, they aim to be of a middle-class background due to the car looking very nice, and could belong to someone that is financially comfortable. 

Low key lighting in the scene highlights the fact that they do not want to be seen and want to be hidden so they are not caught out by anyone. The one breaking into the car also has his hood up which illustrates the point made above.
Man comes out dressed formally, in a suit.  Clearly shows the difference in class between him and the men trying to steal his car. 

Gun- shows who has the power in the scene as they threaten the owners dominance.

Non- diegetic music 

Acts of violence towards owner of the car as they take his stuff and steal his car.

Next shot cuts to a stationery shot as a woman comes out of the lift implying a cleaner.  The fact that we don't see her face straight away could imply that she doesn't have a very important role or job within the film.  

Colour red on the walls when she walks in to clean the room- could suggest danger and death. 

Colour of the sheets on the bed (white) could suggest that this woman was innocent and was a pure soul as she is surrounded by white.

Close up of dead woman- eyes open.  

Womans facial expression-shocked.

Print Based Analysis- 2 film posters

Gender: Both genders
Socio-economic group: B and C
Age: 20-45


Matt Damon is a well known actor to this age group, so it may become more appealing to this sort of audience.  The film could also interest many science fanatics due to the fact it i mainly about an astronaut that has been stranded on Mars and has to find other ways of growing food and making the most out of his supplies.  There is an orange tint on the film poster which gives connotations of life on Mars.  The film poster gives off an enigma code as you are aware that his character is stranded on Mars and the audience wants to find out what happens and whether he manages to get home.  The expression on his face may suggest that he is a very lost and disheartened character that feels as if he has been abandoned by his colleagues and it left on Mars all by himself.

Gender: for younger ages it could be both but for adults it's mainly aimed at females.
Age:4-13
Socio-economic group: B, C and D

This film poster suggests that the audience is 4-13 because the characters are animated and it's a very simplistic poster that the younger generation will be able to understand easily.  The colour yellow stands out throughout the poster making it easier for the younger ones to spot and so they will be more eager to watch the film.  It also suggests that the film is colourful and fun to watch for younger viewers.  The film is also related to Despicable Me in which we are introduced to minions and get to know them as we follow the Despicable Me sequel meaning that they already had a specific audience.    The facial expressions of the characters on the film posters show that this is a enthusiastic and entertaining film that can be for both males and females due to its humour.